How to get out of the vicious circle of rapid death of entrepreneurship?

As we all know in the entrepreneurial circle, the most difficult is the creation of "from zero to one", and the most difficult stage may be the first year from zero. I believe it goes without saying that you may also have observed that many newly opened restaurants have collapsed in a year or two, and many mobile apps have stopped serving soon. According to data from Bloomberg News Agency, 8/10 of innovative enterprises failed in the first 18 months of entrepreneurship, which can be said to be the peak of failure. What kind of cycle will there be in the initial stage of entrepreneurship, and how to deal with it?

Nike, one of the top ten brands in the world

NIKE started in 1972 in the United States. It is a global sports goods brand. The first air cushion technology has brought a revolution to the sports industry. The brand image of the knife shaped hook is highly recognizable. Its Forrest Gump shoes and Air Max series are classic models that are popular in the market.