Marketing

Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.

How do brands use image recognition technology to understand consumers?

Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.

Marketing

Why does Sony set up an internal creative organization?

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

What Is Event Marketing

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

What Is Internet Marketing?

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

Why Is Selling Something Just Constant Repetition?

From a marketing perspective, it's better to give away anything than an experience

The Difference And Relationship Between Sales And Marketing

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

What Exactly Is The Best Way To Do Marketing?

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

The Top 5 Marketing Technology Challenges Marketers Will Face

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use

A New Frontier For Marketers

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?

How To Do Well In Online Community Operation? The Key Points And Techniques Of Community Marketing Operations

The community operation also needs the corresponding management rules, this rule can not be more, and not less

Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era

With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity

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