Marketing

Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.

Customers Actually Have a Life Cycle, So How Do You Maximise The Value Of Your Customers?

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

Marketing

Marketing technology MarTech is so popular, but what is it doing?

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

How Does Letv Super Tv Unlock The Value Of Marketing As It Taps Into The $100 Billion Ott Market?

Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".

Learn Marketing from Elon Musk: Tesla's Zero Budget Earns the Eyes of the World

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

Why Is It That When Promotion Is Done Well, Product Sales Become Very Easy?

The purpose of promotion is to find out what your customers want and to collect data on potential customers.

Business Failure Lesson Number Two, Learn To Market

Marketing is not the same as selling, and selling is not the same as marketing

What Approach To Selling Is Needed For Different Income Groups Of Consumers?

Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.

6 Of The Hottest Recent Marketing Technology Numbers

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

Customers Actually Have a Life Cycle, So How Do You Maximise The Value Of Your Customers?

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

Zara, HM, Forever21, how do these fast fashions seize the online market?

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

Why does Sony set up an internal creative organization?

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

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