Marketing

Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.

Make clear these four questions, and you will understand which marketing method is the most effective

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

Marketing

Three Key Points That Marketers Want Martech suppliers to improve

Improvements in customer experience, use and handling of data, ability to automate processes, use of ai and machine learning

The Better You Know Your Customers, The More Money You Make, So What Should You Do?

Never think about your customers from your own point of view

Seven Dos And Don’ts For Good Sales

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

How can the problem of viewing rate be solved when independent video ads are played independently without anyone watching?

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.

There is a practical guide for CMOs to choose effective marketing techniques

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

7 Best Search Practice Methods

Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.

What is differential privacy? How will it affect marketing?

As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.

How Should a Brand Be Promoted How Do You Promote a Brand?

You must be precise before doing promotion

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