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The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.
The purpose of promotion is to find out what your customers want and to collect data on potential customers.
Marketing is not the same as selling, and selling is not the same as marketing
Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more
When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer
The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.
Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.
Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.
Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet
From a marketing perspective, it's better to give away anything than an experience